The 5 most common execusion mistakes at the point of sale and how to avoid them
In the world of Trade Marketing, execution at the point of sale is key to the success of a strategy. However, many Trade Marketers face obstacles that reduce the effectiveness of their campaigns. Here are the five most common mistakes and how to avoid them with Pandoty.
1. Lack of visibility in execution
Without real-time data, Trade Marketers cannot know if promotions and planograms are being properly implemented.
Solution: Pandoty allows real-time execution monitoring through automated reports with photos and comments from the point of sale.
2. Inconsistent communication with sales teams
When sales teams do not receive clear and timely information, execution suffers.
Solution: With Pandoty, you centralize all information in one platform, ensuring that each team member has access to updates, promotions, and key training.
3. Lack of incentives for in-store staff
If store staff are not motivated, they are less likely to push promotions.
Solution: Pandoty enables you to design and manage personalized incentive programs, rewarding performance and fostering engagement.
4. Not measuring the impact of promotions
Without clear metrics, it is difficult to determine which strategies work and which need adjustment.
Solution: With Pandoty, you can analyze the performance of each promotion in real time and optimize strategies based on precise data.
5. Lack of alignment between trade marketing and sales
When Trade Marketing and Sales are not aligned, inconsistencies in execution arise.
Solution: Pandoty fosters collaboration between both areas with effective communication tools and real-time reports.
If you are facing these challenges, it’s time to transform your strategy with Pandoty. Optimize execution, strengthen communication, and make data-driven decisions to maximize your results.